Mac+Maya is the first line of pet vitamins from the Nature’s Bounty Company.
It was the perfect branding and design opportunity to change how pets (and their families) are perceived throughout the consumer journey.
As pet parents ourselves, we wanted our identity and packaging to be fresh, modern, and colorful and stamped with our Mac+Maya “paw of approval.”
Our photography showcases real-life family moments where dogs are our children, our sibling, and simply our best friend.
Walking through pet stores, consumers are bombarded with stock photos of pets. For Mac+Maya, we wanted to highlight the special bonds we have with our pets.
Mac+Maya’s brand photography has won recognition Silver in Graphis’ 2020 Photography Annual