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Walmart-AAPI

To further expand the success of Walmart’s DE&I efforts and to celebrate AAPI Month, we developed a social content series that celebrated and strengthened emotional connections with the AAPI community through the Walmart brand and its suppliers.

We received over 1,000,000 total video views (2.7x our views benchmark) and increased our local interaction rate to 5.15% with our AAPI-focused associates stories.