Walmart-AAPI — Zarina Rose Lagman, Creative Direction + Design

Through the meaningful weight behind their names, talents and skills they’ve developed, and food that brought their heritage and purpose together, our creators enlightened on their paths as members of the AAPI community.

We utilized external Walmart platforms, such as our “Supplier Series”
and Local/Regional Walmart social handles, to amplify our AAPI stories
with an omnichannel approach.

In conclusion, we received many positive comments from our audience and how our content resonated with their own connections with their identity.