When MET-Rx products are on the shelf, their black, glossy packaging provides a strong brand presence.
For the brand evolution and new brand positioning, we wanted to showcase that behind that modern packaging there is energy, movement, and determination to “Do More”.
The angles visual represent our core brand messages such as “pushing progress,” “conquering inclines,” and “planting your flag.”
MET-Rx’s brand photography has won recognition in both Communication Arts’ 2019 Photography Annual and Graphis’ 2020 Photography Annual.
MET-Rx Cookie Bites and Snack Cups are the first products to enter the disruptive dessert protein market.
Where guilty-pleasure taste is the core of these products, we created a sub-brand and package design inspired by bakery aesthetics.